This module is designed to introduce students to contemporary Korean popular culture, and more specifically the 21st century South Korean cultural phenomenon called Hallyu (Korean Wave) – its promises and limitations as well as its popularity and backlash against it. By taking an interdisciplinary approach to the topic, students will study food, film, television, music, fashion and sports and ask how they participate in the transnational production, distribution and circulation of culture, identity, modernity, tradition, ideology and politics both regionally and globally. One of the major questions this module will explore is the curious ways in which these popular media continuously re-stage and re-define Korea’s historical past in order to comment on its present. This module also targets to equip students with analytical tools to critically think about popular culture as well as understand theories of cultural globalization.
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Popular Culture and Globalization
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Korean Popular Culture and Globalization
- Globalization of Korean Cuisine: Case of Kimchi
- Globalization and the Korean Electronics Industry: the rise of Samsung
- Globalization of K-Pop and the Korea’s Place in the Global Music Industry
- Hallyu and the Globalization of Korean Drama
- Protectionism vs. Hollywoodisation: Korean Cinema in the Global Age
- Beauty in the Korean way: Globalization of Korean Cosmetics Industry and Cosmetic Surgery in Korea
- Globalization of K-Fashion Style – Case of Dongdaemun
- Sports Globalization of Korea: 1988 Seoul Olympics and 2002 FIFA World Cup
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Debate of Korean Wave